A year or so ago, digital marketers were head over heels, breathlessly in love with QR codes. Bearing a close resemblance to Rorschach inkblot tests, QR codes quickly became ubiquitous on labels, posters, signs, magazine ads, billboards — pretty much any ad space a consumer might conceivably want to scan with a smartphone to download more information about a product or service. “We have seen a huge increase in the rate of scans in the mobile market over the past year in the U.S.,” said Justin Amendola, VP of global SMB digital strategy at Pitney Bowes. 
Read more:
The Lowdown on QR Codes
Tags: codes, commerce-news, crm, crm-buyer, life-in-mobile, lowdown, mobile, mobile crm, more-by-erika-morphy, pitney-bowes, print-article, print-version, reprints, thin-aire, url
This entry was posted
on Tuesday, December 18th, 2012 at 1:00 pm and is filed under Uncategorized.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
