With Great SOMO Tools Come Great Responsibilities

Enterprise CRM of the future is all about social and mobile. In fact, Blackbaud, which specializes in providing CRM products and services to the nonprofit sector, even has an acronym for it: SOMO. “We’re looking at how we can extend our technology into social and mobile spheres,” said Tiffany Crumpton, senior marketing manager for CRM with Blackbaud. “In 2013, we see that the CRM market is really going to shift to thinking about leveraging best-in-class platform technology.”

With Great SOMO Tools Come Great Responsibilities

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