Those delectable M&M’s characters seen in commercials are making their way to the iPhone. An advergame app titled “M&M’s Brand Chocolate Factory” recently became available on iTunes for $0.99. While many M&M’s commercials involve the six characters in social situations trying to avoid being eaten, the new game has the group — and all M&M’s — in peril of being dropped into hot milk chocolate and melting. The six M&M’s characters need help to keep themselves and their friends out of the hot seat. 
Excerpt from:
Fans Willing to Pony Up for M&M’s Tasty Advergame
Tags: alchemy3, altimeter-group, baldwin-consulting, commerce-news, m-ms, more-by-enid-burns, online, online-advertising, print-article, print-version, reprints, tasty, tasty-advergame, willing, willing-to-pony
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