When Double Cola wanted to encourage its customers to keep coming back for more of its vintage fizzy drink, it started a rewards program. Using tried-and-true loyalty methods, the company offered customers the opportunity to turn over the cola’s caps, earn points, and get discounts and merchandise. “These guys wanted to come into the current generation,” said Michael Levy, president of Online Reward, the company that designed Double Cola’s rewards program.
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Building Loyalty When Customers Are a Moving Target
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