Rolling Out an Idea

Has the emergence of social technology been faster than the rollout of other advanced technologies like CRM and ERP? If it has, why? I have recently been reading a dense technical book from 1990 with the improbable title — for CRM — “The Rise and Fall of Infrastructures — Dynamics of Evolution and Technological Change in Transport,” by Arnulf Grubler. It’s a well-researched examination of some of the social and economic trends that influence adoption of new transportation paradigms such as rail and autos, but it also has some nuggets applicable to CRM today.

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Rolling Out an Idea


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