A Like on Facebook goes a long way. Seventy percent of consumers who engage in social media make purchases from brands they are connected to, according to a new study released by SocialVibe. Connections form when a consumer clicks Like on Facebook, Follows a brand on Twitter or interacts with a brand’s presence on other social networks including YouTube, Pinterest or Google+. Nineteen percent of consumers make purchases “often,” and 29 percent make purchases “sometimes” due to brand connections, SocialVibe found. 
Excerpted from:
Study: Many Shades of Like in Brand-Consumer Engagement
Tags: altimeter-group, brand, commerce-news, consumer-engagement, engagement, jetblue, marketing, media, more-by-enid-burns, print-article, print-version, reprints, shades, social, social media marketing, social-media, socialvibe, study
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