Study: Many Shades of Like in Brand-Consumer Engagement

A Like on Facebook goes a long way. Seventy percent of consumers who engage in social media make purchases from brands they are connected to, according to a new study released by SocialVibe. Connections form when a consumer clicks Like on Facebook, Follows a brand on Twitter or interacts with a brand’s presence on other social networks including YouTube, Pinterest or Google+. Nineteen percent of consumers make purchases “often,” and 29 percent make purchases “sometimes” due to brand connections, SocialVibe found.

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Study: Many Shades of Like in Brand-Consumer Engagement

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