Google Buys Custom Coupon Startup

Google acquired retail coupon company Incentive Targeting, giving it a way to target consumers with deals based on their preferences and broaden its e-commerce presence. Incentive Targeting works with manufacturers of grocery and consumer products to design personalized, timely coupons and special offers. Its technology allows retailers and manufacturers to identify shopping patterns in real time, target those customers with immediate deals and view the return on their investment.

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Google Buys Custom Coupon Startup

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