A very effective sales technique is upselling. Let’s take an example, A Software company used to sell two blackjack games: Blackjack Royale for $10 and Blackjack Gold for $19.95. Even at double the price, Blackjack Gold outsold Blackjack Royale 50-to-1 for all the extra features it offered. We then added a built-in advertisement in Blackjack Royale for Blackjack Gold. This is a subtle form of upselling and it was highly effective.
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Upselling – A Technique Of Online Selling
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