Analyzing Mobile Traffic in Google Analytics; 5 Questions

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According to published reports, there were 20 million iPhones, 18 million Android-based Samsung Galaxy S3s, and 17 million iPads sold in the third quarter of 2012. The mobile channel, as such, can’t be ignored. But, “mobile” is complicated. It covers a wide range of devices and experiences. In this article, I will briefly address the key questions you should be asking about your mobile-web audience.

For starters, smartphones and tablets are two very different classes of mobile devices. Customers are likely visiting your site for different reasons and with different expectations when they use a smartphone versus a tablet. And don’t assume that your “standard” web experience is sufficient and effective for tablet users, since tablets have…

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Analyzing Mobile Traffic in Google Analytics; 5 Questions

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