Mobile CRM Strikes Geolocation Gold

Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers. While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has multiple CRM-related uses, such as a complementary technology for contact management. Geolocation apps such as Foursquare have substantial networking potential, noted Jon Ferrara, CEO of Nimble, who recalled once trying to track down a contact for a webinar he wanted to host.

Read the original post:
Mobile CRM Strikes Geolocation Gold


Tags: , , , , , , , , , , , , , , , , , , ,

Leave a Reply

You must be logged in to post a comment.