Increasingly, CRM vendors are incorporating geofunctionality into their offerings. It is a must-have marketing technique for brick-and-mortar retailers competing with e-commerce providers. While that use is indeed still a big driver, vendors are also beginning to view it as a technology that has multiple CRM-related uses, such as a complementary technology for contact management. Geolocation apps such as Foursquare have substantial networking potential, noted Jon Ferrara, CEO of Nimble, who recalled once trying to track down a contact for a webinar he wanted to host.
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Mobile CRM Strikes Geolocation Gold
Tags: account-for-its, article, buyer, erika-morphy, foursquare, innovation, issues-for-more, marketing, marketing-piece, mobile, mobile crm, nimble, print-version, retail, silver, technology, trying-to-track, waiting-to-see, wanted-to-host, which-it-needs