What’s Good for Social Business Is Good for Social CRM
I’m ensconced at the Swan and Dolphin Hotels at Walt Disney World in Orlando this week for IBM’s concurrent Lotusphere/IBM Connect shows, and all the announcements here paint the picture of a company and a partner ecosystem that is going all-in on collaboration. Big Blue’s fuddy-duddy reputation is being completely overhauled, it seems, amid a host of new technologies that allow more, faster, better and more secure cooperation between employees, partners and customers. What does that mean for CRM?
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What’s Good for Social Business Is Good for Social CRM
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