Customer Experience Problems: More Diagnoses Than Prescriptions
Customer experience is leading off the year as an idea that we need to pay more attention to. In the last week, two important publications have surfaced that highlight this importance. SAP gurus Reza Soudagar, Vinay Iyer and Volker Hildebrand collaborated on a new book, The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers. And RightNow just released its 2011 Customer Experience Impact Report: Getting to the Heart of the Consumer and Brand Relationship.
Customer Experience Problems: More Diagnoses Than Prescriptions
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