Amazon’s Graceful Dance Around Apple’s App Store Rules


Because Apple has this pesky rule against running apps on iOS devices that direct you away from Apple’s ecosystem to buy competing products without using Apple e-commerce engines to handle the transaction — and shuffle 30 percent of the sale to Apple’s bank account — it’s has been a bit harder to buy Amazon.com-based Kindle e-books to read on an iOS device through the Kindle app. Until last summer, you could click from within the app, buy a book with your Amazon.com account, and start reading it seconds later.

Amazon’s Graceful Dance Around Apple’s App Store Rules

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