Managing the Technological Side of Your Business When You Don’t Understand Technology
A businessperson doesn’t necessarily understand technology. Nor does a technology expert necessarily understand business. But the two fields certainly do intersect in the world of ecommerce.
So how does an ecommerce merchant who is lacking in technological understanding, manage a successful online store?
For an answer to that question, Practical eCommerce turned to Stephanie Leffler, an ecommerce pioneer who co-founded MonsterCommerce, an early day hosted ecommerce platform that she sold in 2006 to Network Solutions. Her latest venture is Juggle.com, which provides factual information on the web’s most popular topics and products.
Leffler says the first thing to understand is that this is well-covered territory. “Few business owne…
Original post:
Managing the Technological Side of Your Business When You Don’t Understand Technology
Tags: accounting, advertising, articles, conversion, design, development, directory, ecommerce, hosting, legal, management, newsletters, podcasts, practical-ecommerce, search-engine, shipping, shopping-carts, yahoo, youtube
