SEO Report Card: BabyGiftIdea.com
For this month, I am reviewing BabyGiftIdea.com, at co-owner Pat Laws’ request. Pat and her husband bought the business from the original owner in May 2008. The site has been online for about nine years, so it definitely has some history and credibility in the eyes of Google.
Pat shared that they have a very big problem. Specifically, during the past year and a half, sales have fallen by about 45 percent. The percentage of sales delivered by Google organic search has stayed about the same for the past year. Google search traffic, however, has been in a steady decline since mid 2007. The Laws’ implemented a website revamp with a new home page design and site restructure, yet saw very little in the way of impact. They have, for the most …
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SEO Report Card: BabyGiftIdea.com
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