SEO: Capture More Search Traffic with Rich Snippets
The difference between a snippet and a rich snippet is the difference between just showing up at a party and showing up in style. Showing up in style can ensure you get the attention you want.
For an ecommerce merchant, “the party” is a search engine’s results page. A snippet is your URL and the 160 black characters from your website that appear on that results page. A rich snippet is a more dynamic and visual sample of your content on the same results page that may include reviews, pictures, or even a video.
As an example, perform a Google search for Jessica Simpson Leve Flat.
Note the dominance of Google Shopping’s OneBox and lack of reviews in rich snippets.
Rich Snippets Can Help Your Site Stand Out in Search Results
Conveying …
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SEO: Capture More Search Traffic with Rich Snippets
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