Lessons Learned: Fairytale Brownies Relies on Catalogs, Empowers Employees
“Lessons Learned” is a series where we ask ecommerce business executives to share their experiences and advice. For this installment, we interviewed David Kravitz, the catalog and web team leader of Fairytale Brownies, an online brownie gift store based in Phoenix, Ariz.
Fairytale Brownies was launched in 1992 when Kravitz joined forces with childhood friend, Eileen Spitalny, to sell gourmet Belgian chocolate brownies online. Today, Fairytale Brownies’ online sales are primarily powered by printed catalogs mailed to approximately 1.8 million households annually. Fairytale Brownies expects to gross roughly $8 million in 2009, with around 60 percent of its revenue from online sales.
Kravitz offers the benefit of his experience in ecommer…
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Lessons Learned: Fairytale Brownies Relies on Catalogs, Empowers Employees
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