Ecommerce Know-How: Product Videos Easy to Produce, Inexpensive
Ecommerce videos drive sales. Lars Hundley, president of Clean Air Gardening, is confident of that.
“We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower return rate at the same time. It’s hard to put an exact dollar amount on it, but I would say that the videos have made a substantial difference by increasing our traffic, our conversion rate, and our sales.“
Justin Foster, founder of the Video Commerce Consortium, recently spoke at the Shop.Org annual summit and asked approximately 500 attendees, “Who believes online video is an effective way to sell products online or persuade shoppers to buy?” Foster says nearly all attendees raised their hands.
But there’s a gap betwe…
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Ecommerce Know-How: Product Videos Easy to Produce, Inexpensive
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