New Pearls in a CRM Classic
Finally, Paul Greenberg’s new edition of CRM at the Speed of Light hit the streets last week, and with it, my description of him as our Walt Whitman remains intact. To promote the continuing franchise, the fourth edition’s cover has the same design as the third edition but with a different color scheme. But that’s about the only similarity between editions; everything between the covers of edition four is new. This time, Greenberg’s subtitle tells us he’s focusing on “Social CRM Strategies, Tools and Technologies for Engaging Your Customers.”
The rest is here:
New Pearls in a CRM Classic
Tags: analytics, apple, business, classifieds, communications, critical-issues, crm-buyer, discussion, enterprise, hardware, mobile, newsletters, privacy, security, software, technology, television, trends, view-sample
