Tips for E-Commerce-Challenged Telcos
Selling wireless and media products online is a complex challenge that often falls short of the expectations of seasoned online shoppers and results in a frustrating user experience. Wireless and cable operators, wireless resellers and handset manufacturers try to mirror online shopping with their online retail peers but despite their efforts, the complexities of back-end provisioning processes and legacy business rules often surface for customers to see.
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Tips for E-Commerce-Challenged Telcos
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