The Metric-Minded Marketer
Most marketers will accept that some portion of marketing will always be an art that is tricky to measure. However, it’s difficult to deny the overwhelming need for marketers who can “crunch the numbers.” Aberdeen research from the past five years suggest marketers are getting more savvy, more technically minded, and more numerical. These are necessary byproducts of a rapidly changing environment with new channels, like digital, mobile and social, which have forced all organizations to rapidly evolve the marketing function to maintain a competitive advantage.
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The Metric-Minded Marketer
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