A Smudged View of Newspapers’ Shrinking Circulations
While U.S. newspapers are losing subscribers at a staggering rate, a few dailies stand out because their circulation is rising. However, they aren’t necessarily selling more copies. Here’s why: Since April 1, new auditing rules have made it easier for newspapers to count a reader as a paying customer. These looser standards are especially helpful to a newspaper if it sells an “electronic edition.” That can include a subscriber-only Web site, such as what The Wall Street Journal has, or it can be a digital replica of a newspaper’s printed product.
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A Smudged View of Newspapers’ Shrinking Circulations
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