Google Adds Display-Ad Targeting Tech to Its Bag of Tricks
Google is amping up its display ad capabilities with the acquisition of startup Teracent, which has developed machine-learning algorithms that can create and customize an ad in real-time, based on user preferences and other characteristics. There are thousand of such “creative elements” that can be manipulated to create an optimal display ad. “These elements can be optimized depending on factors like geographic location, language, the content of the Web site, the time of day, or the past performance of different ads,” say Google execs in a blog post.
Read more here:
Google Adds Display-Ad Targeting Tech to Its Bag of Tricks
Tags: business, classifieds, commerce-times, communications, critical-issues, discussion, e-commerce, e-marketing, enterprise, google, hardware, newsletters, search, security, software, technology, television, trends, view-sample
