Site Search: Please Shoppers and Boost Your Bottom Line
While retailers are facing increased competition, many have recognized that the way to thrive today is to invest in new ways to engage and serve their customers. Many are taking a fresh look at one of the cornerstones of the online experience: site search. Good site search can enable more personal and transparent shopping and, in this way, play a central role in a retailer’s merchandising strategy. This can have far-reaching implications on the user experience offered, enabling higher sales and lower abandonment. This is “search as merchandising.”
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Site Search: Please Shoppers and Boost Your Bottom Line
Tags: analytics, business, classifieds, communications, discussion, e-commerce, gaming, google, hardware, online, privacy, search, security, software, technology, television, trends, view-sample, yahoo
