Planning a Web Store - Important and Unnecessary eCommerce Units
You can help the users of your web store to find the information which is relevant for them with two types of tools, depending on whether the visitor knows where they want to go on the site. The units of your web store can be divided into two groups: units helping navigation (for visitors who are aware of what they want) and units helping conversion (for guiding other visitors).
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Planning a Web Store - Important and Unnecessary eCommerce Units
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