Health Insurance CRM, Part 1: Shifting Into Catch-Up Mode
The health insurance industry, especially in the U.S., has a long way to go before it achieves a high level of performance in the use of customer relationship management tools. However, pressure is coming from market forces — including new government healthcare reform policies — that will compel improvements in health insurance CRM, whether insurance companies want it or not. A new wrinkle in health insurance that is just now emerging as a major factor — and one that will be more important in the future — is Consumer Directed Healthcare.
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Health Insurance CRM, Part 1: Shifting Into Catch-Up Mode
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