Chart of the Week: Online Holiday Shopping 1999-2009
The online shopping experience has changed dramatically over the past ten years. I know. In 1999, as a radio reporter in Silicon Valley, I was given an assignment: Conduct your Christmas shopping online, using a pre-determined list of items. A fellow reporter was given the same list, understanding that all of his purchases would be made at brick and mortar retail outlets. It was a race. He easily won.
There were a number of factors that limited my ability to shop online effectively: I was slowed by a dial-up connection, the number of retailers which offered online sales was limited, and the checkout process was inefficient and time-consuming. Consumers, at that time, were also less-knowledgeable about how to find what they were …
Excerpted from:
Chart of the Week: Online Holiday Shopping 1999-2009
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