Video Helps Ecommerce Merchants, Expert Says
Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant and is it being fully utilized? One man who has a strong opinion on the matter is Justin Foster. He is the founder of The Video Commerce Consortium. It’s a group of ecommerce professionals, online marketers, and technologists dedicated to advancing the use of video in ecommerce. In this “Quick Query”, Foster shares his insights on video for ecommerce.
Practical eCommerce: Does video benefit every retail product?
Justin Foster: “Video tends to have more of an impact as products become more complex and, therefore, require more investigation to figure out certain traits of it. Video also tends to be more effective when the …
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Video Helps Ecommerce Merchants, Expert Says
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