Senate Committee Flogs Big-Name E-Tailers for Sneaky Sales Tactics
The U.S. Senate Commerce Committee has released a report slamming the online business practices of three direct marketing companies — Affinion, Vertrue and Webloyalty — along with hundreds of online Web sites and retailers that participate in these practices. Many of the participating retailers are well-known brand names, such as Classmates.com, Hotwire and 1-800-Flowers.com. Essentially, these companies sell club memberships to consumers who are making purchases — movie tickets, plane tickets, or other online goods and services — on unrelated sites.
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Senate Committee Flogs Big-Name E-Tailers for Sneaky Sales Tactics
Tags: analytics, business, classifieds, communications, critical-issues, discussion, e-commerce, e-marketing, enterprise-it, hardware, linux, podcasts, security, software, technology, television, trends, view-sample, wireless
