Talk CRM in Language Users Can Understand
Those of us immersed in CRM take it for granted that people understand what the acronym stands for and what it really means — the technology, people and processes that go into building stronger relationships with customers. Quite naturally, the people who sell, support and comment on CRM understand all of that. But do the intended users? It astounds me that so many people haven’t the slightest notion what “CRM” means. For whatever reason, the message has yet to penetrate the consciousness of a vast percentage of decision makers.
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Talk CRM in Language Users Can Understand
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