United Offers a Touch of Class
United Airlines was my Internet destination as I continued sampling travel-planning Web sites for the E-Commerce Times. The first item to catch my eye was an unusual graphic — neither a 1) plane 2) automobile 3) hotel nor 4) iconic celebrity hawker. Instead it was a stylized drawing of a woman’s outstretched leg with a big bow on her ankle. It was United’s way of illustrating its holiday fares promotions; a design element that took me by surprise after weeks of reviewing travel Web sites that appeared to give little thought to layout or aesthetics.
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United Offers a Touch of Class
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