Top Ten Low Cost Ways to Improve Site Usability
I get called by online retailers very frequently who have done significant work in SEO, are driving quite a bit of traffic to their website, but seem to have hit a wall in increasing the revenue. They are baffled that despite all the good work in SEO and online marketing, they are unable to maintain a healthy conversion rate. The one factor that often results in a low conversion rate is site usability. In other words: Are visitors able to effectively navigate to find what they are looking for and then finally buy the product, once they are on your site?
Imagine walking into a store in the offline world. You see clutter everywhere. The only thing that is clearly visible is an exit sign. No matter how good the pricing is, you are like…
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Top Ten Low Cost Ways to Improve Site Usability
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