Lessons Learned: Micheline Hellwege of The Collector’s Hub
“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Micheline Hellwege, owner of The Collector’s Hub, an online store based in Howell, Mich. The Collector’s Hub sells collectibles, figurines and gifts, representing between 1,200 and 1,300 SKUs.
Hellwege’s first attempt at ecommerce began in 2001 when she briefly opened an online store selling horse equipment and tacking supplies. “It was right around the time of 9/11,” said Hellwege. “The economy took a hit and I was forced to close the store, but after a couple of years, I missed it. So, I started up The Collector’s Hub in 2006.
“We’re taking growth very, very slowly, but it has been just a…
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Lessons Learned: Micheline Hellwege of The Collector’s Hub
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