Ecommerce Know-How: Four Keys to Twitter, Facebook Success
The debate over whether Twitter and Facebook are fads or sustainable businesses has yet to be resolved. Their popularity is indisputable but whether Twitter, in particular, can avoid erosion of its user base, let alone continue its impressive growth, has been questioned.
But for the ecommerce merchant, the Twitter/Facebook debate detracts from the central question: “Whether they’re fads or not, can they help my business?”
Application Dynamics CEO Lawrence Cramer has studied social media since the introduction of newsgroups. “Before it was called social media,” he says. He has also lectured extensively on the topic. When he speaks at business seminars about social media, Cramer says the vast majority of the room is of the opinion that “…
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Ecommerce Know-How: Four Keys to Twitter, Facebook Success
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