Southwest Doesn’t Fool Around
This week, I headed southwest as I continued making the rounds of travel-planning Web sites for the E-Commerce Times. My first impression of Southwest Airlines’ Web site was that its online presence faithfully reflected its corporate persona: It looked to be a roll-up-your sleeves, no nonsense outfit. The top half of the page was devoted to promoting a new destination for the airline — Milwaukee. Book now, the item urged — and frankly, I was tempted, as the image beckoning to me was one of the most enticing Wisconsin views I’ve ever seen.
Originally posted here:
Southwest Doesn’t Fool Around
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