Lessons Learned: Will Seippel of GoAntiques
“Lessons Learned” is a series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed William (Will) Seippel, CEO and chairman of WorthPoint, the parent company of GoAntiques, a subscription-based information service for antique dealers based in Dublin, Ohio. According to Seippel, GoAntiques is the oldest antique mall on the Internet.
“GoAntiques was in some financial disarray and their owners had planned to close it down at the end of 2008,” said Seippel. “I thought I could get GoAntiques profitable and actually improve the quality of what they had to offer, and work on helping the dealers upgrade some of their image and products on the web. We’ve actually come a long ways to…
Excerpted from:
Lessons Learned: Will Seippel of GoAntiques
Tags: accounting, advertising, articles, conversion, design, development, directory, ecommerce, hosting, legal, lessons-learned, newsletters, podcasts, search-engine, shipping, shopping-carts, yahoo, youtube
