Tight Times Are the Right Times to Spend on Innovation
A theme is emerging from the flood of recent corporate earnings reports: Cost cuts are boosting profits. Investors are cheering, but they shouldn’t. Even in these tough times, more CEOs should be talking about how they are seeking out investments, developing new technologies and making acquisitions. That’s what will set their companies up for a stronger future. Intel’s former CEO Gordon Moore had it right when he said years ago that “you can’t save your way out of a recession.” He meant that even in the toughest times, companies have to spend money on new ideas.
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Tight Times Are the Right Times to Spend on Innovation
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