SFA May Be Mature, but It’s About to Have a Growth Spurt
Sales force automation — nimble, lightweight and usually mobile — seems to have little in common with its staid parent, enterprise resource planning. Until you consider this: After years of widespread adoption, SFA has also become mature. Yet the space is not remaining static. There have been changes over recent months — primarily in client demand — that are likely to usher in new pricing models and a more conservative approach to Web 2.0.
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SFA May Be Mature, but It’s About to Have a Growth Spurt
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