Online Ads Getting Back Into High Gear
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade’s most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval. Internet advertising was just about the only bright spot in the third-quarter reports of two major newspaper publishers, Gannett and McClatchy. Meanwhile, the companies still are dealing with steep declines in print ads.
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Online Ads Getting Back Into High Gear
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