3 Keys to Mobile Customer Retention
The U.S. has a wireless subscriber base of nearly 270 million users, with 12.5 percent using mobile Internet services. At the other end of the wireless technology spectrum, 98 percent of all cellphones in the U.S. are now text-enabled. In the past two years, texting increased more than 450 percent. Today’s average mobile user places 204 voice calls and sends 357 text messages per month. These statistics prompt the question: What is the right technology to choose for your mobile customer retention strategy — mobile Internet or mobile texting?
More here:
3 Keys to Mobile Customer Retention
