BabyAge.com Co-founder Cites 10 Guiding Principles
When BabyAge.com co-founder Jack Kiefer worked for one of the first video conferencing companies in the early ’90s, he thought commerce online had possibilities. By 1999, Kiefer had co-founded BabyAge.com. He is now its CEO.
Fast forward to 2008 and BabyAge’s gross revenue reached $30 million, with 2009 revenue expected to exceed $41 million. Practical eCommerce recently visited with Kiefer at the 50,000 square foot BabyAge warehouse facility in Wilkes-Barre, Pennsylvania.
PeC: What was your inspiration to create BabyAge.com?
Kiefer: “In 1996, when Babies’R'Us arrived, you had a major retailer trying to centralize baby products under one roof. I was working at iBaby at the time, and saw a real opportunity to consolidate wholesal…
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BabyAge.com Co-founder Cites 10 Guiding Principles
