Field Test: Conversion Strategies Part II
Practical eCommerce periodically gathers seasoned ecommerce merchants and asks each of them the same questions around a given topic. We publish their responses in “Field Test,” and the topic in this installment is conversion strategies.
The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Justin Hertz, MuttMart; Lars Hundley, Clean Air Gardening; Richard Kuipers, Windmill Trading; Chris Moleski, Wetsuit Wearhouse; and Bryon Tabor, Practical Sports.
The responses of three of six participants were published previously. Here are the responses of the three remaining participants, published anonymously to maintain candor.
PeC: Roughly how many visitors come to your ecommerce site each day?
FIELD TESTER 1: 8,…
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Field Test: Conversion Strategies Part II
