IAB Offers Standards for Sharing Ad Impression Data
The Interactive Advertising Bureau has unveiled a document that standardizes certain industry terms. Its purpose is to help resolve the surprisingly large number of discrepancies that occur when impression data is exchanged between publishers and third-party ad servers. Such discrepancies can range from simple mislabeling of certain buys to different ways of labeling a certain category. The Impression Exchange Solution identifies the functional requirements for the automated exchange of impression data between publishers and third-party ad servers.
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IAB Offers Standards for Sharing Ad Impression Data
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