You and Your Merchant Account
If you’re doing business online, make sure you deliver the complete promise of why you’re there. People mostly prefer cyber shopping over traditional methods because they want to hasten the process of picking out and paying for something they want. If you don’t accept credit cards, you probably can’t expect much. That’s because actual research proves that the psyche behind most online purchases is centered on a customer’s inclination for spontaneity, therefore, the response should be spontaneous as well. If people have to snail mail their whole bio data or personally come to your store just to post an order, they probably won’t. Besides, the online market was created to make this whole process faster and easier and if you can’t deliver on that promise by not accepting credit cards, you might be doing a great disservice to the whole inspiration behind this technology. If you want to truly perform as an online store, you’ll have to make it easy for yourself and your customers.
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You and Your Merchant Account
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