Rescuing the E-Commerce Deal When the Customer’s Walking Way
Nothing is as heart-wrenching to an e-tailer as watching a customer abandon a full cart just seconds before consummating the deal. To be so close yet so cashless is more than frustrating; it’s harmful to an e-tailer’s health. A virtual armory of tools are in use to woo, cajole, prompt and push consumers to make the buy — but are they working, or are they turning even more customers away? “Most fall woefully short,” said Matthew Brown, senior director of e-commerce and interactive marketing at MarketNet.
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Rescuing the E-Commerce Deal When the Customer’s Walking Way
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