Lessons Learned: Solarbatshades.com Owner Matt Mauldin
“Lessons Learned” is a biweekly series where we ask ecommerce business owners to share their experiences and advice. For this installment, we interviewed Matt Mauldin, owner of Solarbatshades.com, an Allen, Texas-based online retailer of roughly 50 types of sunglasses and accessories. Mauldin worked in online marketing before launching the site in 2006. He now operates the business himself and earns just under $100,000 in annual revenue. Here we give you Mauldin’s experience and suggestions.
Shopping Cart Software
“We’re running on Zen Cart. It’s an open source cart with lots of customizable features. It has an incredible support community and quite a bit of open source extensions to allow you to customize. Before I launched the s…
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Lessons Learned: Solarbatshades.com Owner Matt Mauldin
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