Turning Style-Minded Web Watchers Into Window Shoppers
Inspiration comes in many forms, and in the case of James Everingham, it appeared as a pair of knockoff Christian Dior shoes. Everingham’s vision ultimately became Pixazza, an online advertising startup that converts photos on Web sites into interactive advertisements. Mouse over an image, and tiny price tags appear over handbags, dresses and other items. Hover on top of one, and a balloon pops up with images and links to similar items you can buy online. Move your mouse away, and the balloon disappears.
Read the rest here:
Turning Style-Minded Web Watchers Into Window Shoppers
Tags: activate-alert, analytics, business, celebrity, classifieds, communications, e-marketing, fashion-finds, google, hardware, pixazza, podcasts, search-archives, security, software, technology, television, trends, view-sample
