SaaS and Cloud Computing: The Channel Is Far From Dead
One of the misconceptions of the Software-as-a-Service and broader cloud computing market is that these new Web-based services will “disintermediate” the channel because of their simpler, more user-friendly solutions, and direct sales and delivery business models. While there is no question that the role of the traditional channel will be significantly impacted by the rapidly evolving on-demand services market, there is still plenty of room for innovative channel organizations to operate. There are also plenty of opportunities for new channel partners to succeed.
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SaaS and Cloud Computing: The Channel Is Far From Dead
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