How to Ruin a Perfectly Good Online Ad Campaign, Part 2
Even sophisticated ad buyers can make mistakes: ignoring target demographics’ tastes and sensibilities; using archaic assumptions when measuring the success of an online campaign; and failing to plan for follow-up activities such as fulfillment. Those are fairly basic errors. There are also some subtler missteps that can derail a strategy just as easily: inadequate keyword research; underappreciation of word-of-mouth; shying away from user-generated content; failing to check out ad partner networks; neglecting to optimize for search; and limiting channels.
Continued here:
How to Ruin a Perfectly Good Online Ad Campaign, Part 2
Tags: business, communications, critical-issues, discussion, e-commerce, e-marketing, environment, google, linux, network, online, part-1, podcasts, privacy, security, software, technology, trends, view-sample
