How to Ruin a Perfectly Good Online Ad Campaign, Part 1
A few weeks ago, Johnson & Johnson presented the blogosphere with an ad for its brand name pain reliever Motrin that was aimed at mothers who were experiencing back pain from carrying their babies around in slings. The backlash was swift. The ad struck many viewers as having a tone that mocked, or at best condescended to, the very demographic the company was hoping to win over. Chastened, Johnson & Johnson withdrew the ad. Making blanket assumptions about who will view an ad in cyberspace is a mistake that could ruin an otherwise good strategy.
See original here:
How to Ruin a Perfectly Good Online Ad Campaign, Part 1
Tags: apple, business, commerce-times, communications, critical-issues, digital-element, discussion, e-commerce, e-marketing, holiday, linux, network, online, radio, security, software, technology, trends, view-sample
